NDTA

7:30 – 8:30 – Breakfast at hotel 

9:00 – 10:30 – Education Session 1 – “The ins and outs of MARKETING ONLINE ” – Website trends and optimization tools, digital advertising trends plus tracking your analytics and using the data for conversions strategies.

10:30 – 10:45 – Break 

10:45 – 12:15 – Education Session 2 – “Human Resources” – Mitigating legal liability and Best Practices for your

HR needs" including working with different generations on your workforce.

12:15 – 1:15 – Lunch on your own 

1:30 – 3:00 – “What’s new at the four big Royalty Houses” –  Representatives

from Concord, MTI, TRW and Broadway Licensing discuss the changes in licensing in the modern age. 

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3:00 – 3:15 – Break 

3:15 – 5:00 – Nickel Ideas, Hits and Pits,

Packet Distribution 

5:00 – 6:30 – Complimentary drinks and snacks at hotel 

6:30 – Group Dinner-This dinner is sponsored by CONCORD THEATRICALS 

8:00 – Hospitality Suite open 

MATT BOETHIN, MUSIC THEATRE INTERNATIONAL, PROFESSIONAL LICENSING DIRECTOR FOR NORTH AMERICA  A handful of years as NYC-based regional actor, Matt began his post-performance life as an associate at The Actors’ Fund (now The Entertainment Community Fund) where he worked in Development and Membership. From there, he moved to MTI, initially starting as the Assistant to Carol Edelson, but quickly moving up in the Professional Licensing Department.  He’s been the Professional Licensing Director for N. America since 2017 and has handled the dinner theatre business since 2018. BA: University of Central Oklahoma; MFA: UNLV

MICHAEL MCDONAOUGH,

DIRECTOR OF AMATEUR LICENSING

THEATRICAL RIGHTS WORLDWIDE

Michael's career in theatre can be traced back to the fifth grade when he played the turkey in his grade school Thanksgiving assembly. The accolades that followed propelled him to a career as an AEA actor. Endless 1099's followed until MTI beckoned, where he managed the Amateur Dept. under the tutelage of Steve Spiegel. Recruited by On The Road, he became Booking Manager for the national non-Equity tours of Hairspray, Movin' Out, Sweeney Todd, etc. A solid investment in sea legs landed Michael as Company Manager for Norwegian Cruise Line - originating the role of supervisor to 60+ artists with over 50 weekly performances of the branded shows Blue Man Group, Cirque Dreams, Nickelodeon at Sea, Legends in Concert, The Second City and Howl at the Moon. Exhausted, he returned to licensing joining TRW as Director of Amateur Licensing and recently transitioned to work with Brad Lohrenz in TRW's professional division.
 

JAHNA EICHEL

CEO AND FOUND OF THE CREATIVE AGENCY is an esteemed media strategist with an impressive track record. With over 16 years of experience, Jahna has consistently driven sales growth for her clients, making her a trusted expert in her field. Her exceptional work ethic and dedication were acknowledged when she was recognized as one of New York Weekly's top 10 hardest-working CEOs of 2021, sharing the spotlight with renowned entrepreneur Mark Cuban.

Jahna's achievements extend beyond industry accolades. In 2022, she received the prestigious CEO of the Year award from Martech, a testament to her outstanding leadership skills and exceptional contributions to the field. Her expertise and business acumen have attracted attention from influential publications such as Business Insider, LA Times, Disrupt Magazine, and more, solidifying her reputation as a respected figure in the industry.

The Creative Agency, under Jahna's visionary leadership, has consistently been at the forefront of branding, creative production, and technology-driven strategies. Their groundbreaking work has been widely acknowledged, as evidenced by their recognition as the Best Brand Identity & Marketing Agency of the Year by Martech in 2023. Additionally, the agency has been honored with a prestigious MUSE award for its exceptional design work. Continuously pushing boundaries in artistic brand design, content, production, website development, and the implementation of cutting-edge artificial intelligence-backed strategies both paid and organic. The Creative Agency sets the standard for innovation in the industry.

The Creative Agency stands as a trusted and forward-thinking partner for businesses seeking unparalleled success. Their expertise in branding, creative production, and technology-driven strategies, coupled with their commitment to pushing boundaries and delivering outstanding results, make them a premier choice for businesses looking to elevate their brand presence and achieve remarkable growth.

STEPHANIE COHEN, DIRECTOR OF MUSICAL LICENSING

BROADWAY LICENSING 

Stephanie most recently served as Creative Director at SBR Productions, a Tony Award-Winning theatrical production company, represented on Broadway by Angels in America, Into the Woods, and many more. She was Associate Producer on the Broadway production of Amélie, which she helped develop from its early stages at Triptyk Studios, where she was Director of Development for nine years. There she had a hand in producing the Broadway productions of Xanadu, An American in Paris, Will Ferrell’s You’re Welcome America, and Oh, Hello. During the 2020–2021 Broadway shutdown, Stephanie produced several virtual benefits as Creative Director for Heredia vision, including BC/EFA’s Broadway Does Mother’s Day and NYTW’s 25 Years of RENT.

ZACHARY AHONEN,

ASSOCIATE JACKSON LEWIS P. C.  

He trains, advises, and advocates for employers in a wide range of workplace law matters.

Zach has extensive experience assisting clients navigating all aspects of restrictive covenants. He proactively develops strategies with clients to protect their confidential information, trade secrets, and customer relationships, which includes drafting non-competition, non-solicitation, confidentiality, and anti-raiding agreements. Once formal in-court litigation becomes necessary, Zach routinely represents clients both pursuing and defending against claims for alleged contract breaches, for the misappropriation of confidential information and trade secrets, and for other forms of unfair competition.

Further, Zach has considerable familiarity with Indiana-specific employment laws, defending against claims under Title III of the ADA for disability discrimination in public accommodations and commercial facilities, and in matters relating to the prevention of and response to workplace violence. This includes successfully seeking and obtaining workplace violence restraining orders on behalf of employers but designed to cover and protect employees. In addition, Zach defends clients against lawsuits alleging violations of statutes including Title VII, the ADA, the FMLA, and the FLSA. He provides general advice and counsel to employers to minimize risk and exposure on a variety of other workplace legal matters. Zach partners with clients to craft employment, consulting, and independent contractor agreements, as well as to implement policies and procedures compliant with federal and state laws.

BRAD LOHRENZ, VICE PRESIDENT, PROFESSIONAL & INTERNATIONAL LICENSING

THEATRICAL RIGHTS WORLDWIDE

Before TRW, he was the Director of Licensing at Samuel French and the Director of Development at Dramatic Publishing Company. Prior to his 28-year career in Theatrical Licensing, he company managed national and international tours and has performed professionally on stages throughout the world.