WEDNESDAY, OCTOBER 15
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7:30 Breakfast
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9:00- 10:00 Open Forum
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10:00- 11:30 SPEAKER: Danielle Ward,
SINE Digital
"Staying Relevant in the Age of AI"- Your audiences are everywhere—and your organization needs to be, too. As communication platforms multiply and search behavior evolves, visibility isn’t optional; it’s essential. This session explores how to keep your brand present and adaptable across channels, while preparing for the wave of AI-driven discovery. Learn practical strategies and what you can do right now to stay discoverable, reduce waste of valuable time and marketing dollars, and position your organization for success in an environment where visibility and readiness go hand in hand.
11:30- 12:30 Final Business Meeting
12:30 Conference Closes for 2025
DANIELLE WARD, SINE Digital
Danielle Ward is SEO Director at SINE Digital, a media agency connecting people to the experiences they love. She leads SEO for theatre, live entertainment, venues and lifestyle brands across the UK, US and Europe. Formerly at Ticketmaster, Danielle built live entertainment expertise alongside skills in technical SEO, content strategy, AI and cross-channel strategy. She has lectured at King’s College London on SEO and AI, and SINE’s work is shortlisted for a 2025 Global Search Award.