7:30 Breakfast
9:00- 10:15 Workshop: How to Price Your Experience for the Future of Your Business- Darby Lunceford
10:15- 10:30 Break
10:30- 12:00 Final Business Meeting
Conference is officially closed.
STAY AND BE A TOURIST DAY!
DARBY LUNCEFORD
EXECUTIVE DIRECTOR
PHIPPS CENTER FOR THE ARTS
Darby currently serves as the Executive Director at Phipps Center for the Arts. As a senior marketing consultant at Target Resource Group (TRG) in Colorado, he worked with numerous performing arts centers across the country on developing future marketing plans including pricing structures, dynamic pricing, developing new customer bases and more. Lunceford was most recently the Chief Marketing Officer of the Minnesota Opera. Prior to that he was the Director of Marketing and Communications for the Children’s Theatre Company of Minneapolis, the Director of Marketing and Communications for the Shakespeare Theatre Company of Washington, D.C., and the Director of Marketing for the National Artists Management Company in New York. Lunceford is also the past board chair of the Minnesota Theatre Alliance and the Co-Marketing Chair of Opera America.